Movember Media Room

Matt Matheson

p: (416) 564 3781
e: matt@movember.com

Movember Canada 2011 Launch Release

Movember Canada 2010 Wrap Release

For a copy of Movember CEO & Co-founder Adam Garone's bio, please e-mail: matt@movember.com

Movember began in 2003 in Melbourne, Australia. The guys behind it joked about 80s fashion and decided it was time to bring back the moustache.  In order to justify their “Mo” (Aussie slang for moustache), they used their new looks to raise some awareness and money for prostate cancer research… never dreaming their efforts would lead to a global movement for men’s health.To date, more than 1,000,000 Mo Bros and Mo Sistas have joined together to raise over $175 million to change the face of men’s health.

Did you know? A man is 35% more likely to be diagnosed with prostate cancer than a woman is to be diagnosed with breast cancer. 1 in 3 women will be diagnosed with cancer in their life time - 1 in 2 men will be diagnosed with cancer in their lifetime and 1 in 7 men will be diagnosed with prostate cancer in their lifetime.

Movember, the month formerly known as November, aims to change these statistics by creating a global focus on cancers affecting men.Each Movember, men are challenged to start the month clean-shaven and grow a moustache. The moustache becomes the hairy ribbon for men’s health and the guys growing them become a walking billboard for 30 days. The growth of a new moustache sparks hundreds of conversations about the seemingly taboo topics of men’s health and prostate cancer.

This November will mark the 5th Movember campaign in the Canada, which will continue to raise funds for Prostate Cancer Canada. In 2010, almost 119,000 Mo Bros and Mo Sistas used the power of the Mo to raise $22 million for our beneficiary partner.

Our research of 2009's participants shows that as a result of Movember

 

• 62% of participants talked about men's health with friends, family or work colleagues
• 30% of participants did some of their own research into the causes Movember supports
• 39% of participants sought medical advice
• 36% of participants encouraged someone else to seek medical advice

In 2011 Movember will again be raising funds for our men's health partner, Prostate Cancer Canada.

To learn more about Prostate Cancer Canada please visit www.prostatecancer.ca

The facts about prostate cancer -

• 1 in 7 men will be diagnosed with prostate cancer in their lifetime. 
• 1 in 2 men will be diagnosed with cancer in their lifetime.  1 in 3 women will be diagnosed.
• Prostate cancer is as prevalent in men as breast cancer is in women.
• Prostate cancer is the most common cancer to afflict Canadian men.
• Prostate cancer developes as a result of dietary, environmental and hereditary factors.
• On average, 70 Canadian men will be diagnosed with prostate cancer every day.
• On average, 11 Canadian men will die of prostate cancer every day.
• Men with a family history of prostate cancer and those of African or Caribbean descent are at a greater risk of developing the disease.
• Over 90% of prostate cancer cases are curable if detected and treated in their earliest stages.

Click here to learn more about programs that Prostate Cancer Canada fund.

"Prostate cancer is over 90 per cent curable if detected and treated in its earliest stages.  in addition to investing in research, Movember raises awareness and ultimately saves lives.  Together we are changing the face of men's health." - Steve Jones, CEO and President, Prostate Cancer Canada

"The moustache is our ribbon.  If you don't normally have a moustache, you're compelled to explain your new look to everyone, which starts conversations about prostate cancer and men's health issues. Every moustache makes a difference and together we will change the face of men’s health." - Adam Garone, CEO and Co-Founder, Movember

"Movember is a great way to generate awareness and raise money for prostate cancer.  The common enthusiasm and camaraderie Movember generated within our company, from I.T. staff to marketing, production and even the team riders, only added to the fun." - Bob McKnight, CEO, Quicksilver

"Corporations should invest time and resources in campaigns like Movember.  Movember helps in efforts to retain top talent through the camaraderie and build cross-departmental relationships.  SAS Canada employees are still talking about the impact Movember had.  It provided a new perspective on the people we work with every day (and thought we knew better)!" - Ewan Dunderdale, Movember Participant, SAS Canada

                  

            

              

                  

   
                                 

   

                       
          
            

Movember Flickr for High Resolution Image Download

Movember Youtube